Event Details

This BOCOTALKS event will be an insightful panel discussion on "Elevating Your Social Media Strategy." In today's fast-paced digital landscape, mastering social media is essential for brands and businesses looking to connect with their audience effectively. Our panel of industry experts will share their knowledge, strategies, and real-world experiences to help you enhance your social media presence.


What You Will Learn:

  • Effective content creation techniques tailored for various platforms
  • Strategies for increasing engagement and building a loyal community
  • The latest trends in social media marketing and how to leverage them
  • Best practices for measuring and analyzing your social media performance
  • Tools and resources to streamline your social media efforts

Moderator:

  • Maiya Ashby, Director of Communications, Craig Botetourt Electric Cooperative & Bee Online Advantage

Panelists:

  • Tiffany Bradbury, Director of Communications, Botetourt County
  • Katie Brooke, Owner/Social Media Manager, Katie Brooke Social
  • Brittany Turman, Owner & President, Turman Digital, LLC
  • Chrissy Walton, Events & Marketing Manager, B&L Management

Who Should Attend:

This event is perfect for marketers, business owners, social media managers, and anyone interested in enhancing their social media strategies.


Our panel of experts will be available at the event for open discussion and to answer any questions. Registration is required to attend the in-person event. Appetizers are included in the ticket price. Drinks may be purchased at the venue. Tickets are $20 Members, $25 future members.


**We are offering a free drink ticket upon entry if you can answer a trivia question at the door!


Sponsored by Member One Federal Credit Union.

Speakers

  • Maiya Ashby (Director of Communications at Craig-Botetourt Electric Cooperative)

    Maiya Ashby

    Director of Communications at Craig-Botetourt Electric Cooperative

    https://www.cbec.coop/

    Maiya Ashby serves as the Director of Communications for both Craig-Botetourt Electric Cooperative (CBEC) and Bee Online Advantage, LLC (BOA). In early 2020, just before the world faced unprecedented challenges, she launched her own digital marketing venture, Blue Valley Creative. Little did she realize that this initiative would lead to numerous new opportunities, including her current role, which she has held for over four years. With more than 15 years of marketing and public relations experience, she brings valuable expertise to her positions.

    Originally from Goodview, VA, and raised by Smith Mountain Lake, Maiya is well-acquainted with rural Virginia. She graduated with a Bachelor’s of Science degree in Communications, focusing on Public Relations from Radford University, and has applied her knowledge and skills to enhance small businesses and communities throughout Southwest Virginia.

    When Maiya isn't busy providing comprehensive marketing support for CBEC and BOA, she actively serves as the President of the Botetourt Chamber of Commerce, volunteers for various local non-profits, and enjoys outdoor activities like hiking and swimming with her husband Sam and their two dogs, Cairo and Muncie.

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  • Tiffany Bradbury (Director of Communications at Botetourt County)

    Tiffany Bradbury

    Director of Communications at Botetourt County

    https://www.botetourtva.gov/

    Tiffany Bradbury is an experienced communicator and problem solver with a focus on community engagement and rural economic development. A native of Roanoke, VA, she began her career in public relations at WSLS-TV before transitioning to roles with Advance Auto Parts and the City of Roanoke, where she served as Public Information Officer and later as Community Engagement Manager.

    In 2021, Tiffany became Botetourt County’s first Director of Communications, building the department from the ground up to enhance public outreach and combat misinformation through initiatives like the award-winning BOCO Facts4U. She co-led efforts to make Botetourt County a certified remote work community in partnership with the Rural Growth Initiative and the Roanoke Regional Partnership. She has also spearheaded the Getting to Know BOCO and Fall in LOVE with BOCO Initiatives.

    A graduate of UVA’s Darden LEAD Certification Program, she is also a presenter on public information best practices and crisis communication. Tiffany and her family live in Botetourt County, where she continues to champion meaningful connections and informed communities.

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  • Katie Brooke (Owner/Social Media Manager at Katie Brooke Social, LLC)

    Katie Brooke

    Owner/Social Media Manager at Katie Brooke Social, LLC

    https://www.facebook.com/share/1641i1rZdx/?mibextid=LQQJ4d

    Katie Brooke is a mother, communications director, social media manager, and former television news reporter.

    Upon graduating with a Communications Degree in 2013 from Liberty University, Katie worked for ABC-13, WSET for four years in Lynchburg. Her time in news served her well as she made so many community contacts and continues to network with them to this day.

    After her journalism career, Katie transitioned into marketing, working for various businesses, until creating her own “side gig” of managing social media pages, creating websites, and capturing content for local businesses.

    Almost two years ago, Katie began her time in Christian ministry at Fincastle Baptist Church where she is the Director of Communications. During this time, Katie has continued to grow in her faith and keep Jesus the center of it all. Katie loves creating content and managing platforms for the multi-campus church while seeing lives changed for eternity as people come to KNOW, GROW, and LIVE for God.

    She continues to manage social media platforms for area businesses.

    Katie’s favorite calling in life is being a mother to her 14 year old son. In her rare spare time, she enjoys true crime TV, time with her chickens, four dogs, and cat. Katie also loves to garden, build legos and spend time with her family, friends, and fiancé.

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  • Brittany Turman (Owner/President at Turman Digital, LLC)

    Brittany Turman

    Owner/President at Turman Digital, LLC

    https://www.turmandigital.com/

    Brittany Turman is the owner of Turman Digital, LLC. An American Marketing Association Professional Certified Marketer®, she has been in the marketing field for over twelve years, first working in event marketing for non-profits in the Southwest Virginia region, then transitioning to global digital marketing in 2018.

    Turman Digital is a full-service marketing agency primarily focused on event marketing and social media management.

    Outside of Turman Digital, Brittany is the director of the virtual events B2B marketing program for a Fortune 5 company. She enjoys volunteering in her community and spending time with her husband, Brandon, and her sons, Paul and Conner.

    Brittany's Certifications:
    Google AdWords & Analytics Certified
    META Certified Associate
    American Marketing Association Professional Certified Marketer®
    American Marketing Association Professional Certified Digital Marketer®

    Brittany Recognitions:
    Roanoker Magazine Class of 2023: 40 Under 40
    Botetourt Cares: 2022 Botetourt Hero
    2020 Roanoke's Finest Honoree
    2019 Leadership Roanoke Valley Graduate
    2017-2018 Junior League of Roanoke Valley Shining Star: Outstanding Active Member
    2015-2016 Junior League of Roanoke Valley Rising Star: Outstanding New Member

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  • Chrissy Walton (Marketing & Events Manager at B&L Management)

    Chrissy Walton

    Marketing & Events Manager at B&L Management

    Chrissy Walton grew up in Vinton and graduated from William Byrd High School in 2002. She has over 20 years experience in the restaurant industry, working with some of Roanoke's most well-known establishments. In 2023 she teamed up with restaurateurs Todd Lancaster and Jonathan Pate to help them oversee marketing and operations for four of their local restaurants, with the newest being Crooked Shoreline. She is passionate about the restaurants, the people they employ, and making the area a great place to eat, drink and spend time with friends and family. She will soon celebrate her one year wedding anniversary to Botetourt native and founder of Valley Medicare Solutions, Josh Walton.

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Community

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Tickets

Member

Members

Member Price $20
Future Member

Future member ticket

Standard Price $25